Lotte Mart Responds to Emart's Lowest Prices... Up to 5x Points Accumulation

Selling 500 Daily Necessities at the Same Price

[Asia Economy Reporter Jo In-kyung] On the 8th, Lotte Mart joined the lowest price competition in the distribution industry started by Emart.

Lotte Mart announced on the 14th that starting from the 15th, it will not only match the lowest prices set by Emart for 500 processed and daily necessities with the same pricing policy but also offer 5 times the L.POINT rewards on these products at offline stores.

However, since the price differences for daily necessities are not significant due to the pricing policies of large marts and there may be fatigue from price comparisons, Lotte Mart decided to respond to prices on a weekly basis rather than daily or in real-time.

Members of 'Lotte Mart GO,' Lotte Mart's coupon-exclusive application, will receive L.POINT rewards amounting to 5 times the usual accumulation rate depending on their membership level when purchasing these 500 daily necessities. L.POINTs are automatically accumulated upon purchasing the products and can be checked on the electronic receipt issued through the Lotte Mart GO app. Since these points can be used like cash and additionally accumulated, Lotte Mart explains that customers can reduce the hassle of comparing prices every time they shop.

Jung Jae-woo, Head of Product Division at Lotte Mart, explained, "Recently, various online and offline distribution channels have been promoting the lowest prices through diverse price comparisons, so Lotte Mart also aims to relieve the burden on customers' shopping baskets by providing ideal prices and predictable benefits that customers can trust."

This content was produced with the assistance of AI translation services.