New Concept Multipurpose Vehicle 'Staria' Hydrogen Model Also Released (Comprehensive Report 2)

Hyundai Motor's New Multi-Purpose Vehicle (MPV) Staria Unveiled Worldwide via YouTube on the 13th
Applies Future Mobility Design Theme 'Inside Out' to Ensure Openness and Spaciousness
Exterior with Smooth Curves Reminiscent of a Spaceship, Interior Highlights Luxury and Openness

Hyundai Staria

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Company unveiled its new concept multipurpose vehicle (MPV) 'Staria' on the 13th and announced plans to release a hydrogen fuel cell model in the future.

Hyundai held an online media briefing to reveal the Staria. The name Staria is a compound of "Star," meaning star, and "Ria," meaning wave, inspired by the appearance of a spaceship floating among the stars.

Hyundai stated that it aims to sell 38,000 units domestically this year and target annual domestic sales of 55,000 units from next year onward, with plans to launch a hydrogen fuel cell model in 2023.

Hyun Won-ha, Vice President of Hyundai Motor Company, said, "Future vehicles must be versatile during both movement and stationary periods, focusing on enhancing the customer's time value. Staria emphasizes transforming the customer's mobility experience."

Staria will be offered in two lineups according to usage: the premium passenger model 'Staria Lounge' and the standard model 'Staria.' The Staria Lounge comes in 7- and 9-seat configurations, while the Staria offers Tourer (9- and 11-seat) and Cargo (3- and 5-seat) versions, with seating arranged to suit various customer needs.

Vice President Hyun added, "Staria targets active families who enjoy lively leisure activities as well as owner-driver customers conducting business themselves. We will focus on the passenger MPV market centered on the Lounge model."

Staria is the first model to apply Hyundai's future mobility design theme, 'Inside Out.' Inside Out is a concept that extends the spaciousness and openness of the interior design to the exterior.

Lee Sang-yup, Executive Director of Hyundai's Design Division, emphasized, "Staria completes a futuristic mobility image harmonizing a spacious interior and openness with sleek curves reminiscent of a spaceship. We pursued maximum space efficiency within limited specifications."

Especially on the premium Staria Lounge, the front features a three-dimensional mesh-pattern grille and headlamps and turn signals composed of eight ice cube-type full LEDs, evoking constellations. The rear applies a parametric pixel design LED rear combination lamp and a lamp-shaped garnish on top, giving a high-tech impression.

Hyundai Staria

Generous Interior Space Also an Advantage, Sales Begin on the 15th

Staria boasts a high overall height (1990mm), wide width (1995mm), and long length (5255mm), securing ample interior space. Additionally, by applying a high overall height with a low ground clearance, it achieves a maximum interior height of 1379 millimeters (mm), allowing for maximized space over 1 meter (m).

It also features lounge-exclusive premium seats, advanced driver assistance systems beyond its class, and best-in-class boarding convenience technologies, offering top-tier product quality. The premium Staria Lounge 7-seater is equipped with premium relaxation seats that allow passengers to recline comfortably, providing a comfort akin to being in a zero-gravity space, according to the company.

The 2nd row of the Staria Lounge 9-seater includes swiveling seats capable of rotating 180 degrees. These swiveling seats create an environment where passengers in the 2nd and 3rd rows can face each other and converse during travel, enabling simple meetings inside the vehicle.

Hyundai Staria

Hyundai will begin full-scale sales of the Staria from the 15th. Starting that day, it will launch an active marketing campaign along with the Next Mobility Life advertising campaign showcasing new mobility experiences through Staria.

Staria's base selling price ranges from 27.26 million KRW (diesel, Cargo 3-seater basis) to 41.35 million KRW (Staria Lounge 7-seater basis), with design and specifications differentiated according to usage purposes.

A Hyundai official said, "Staria is a vehicle that allows customers to proactively experience future-oriented mobility with its futuristic exterior and maximized space utilization. Especially, the premium Staria Lounge will satisfy both family and business customers as a premium MPV."

This content was produced with the assistance of AI translation services.