The Essence of Business 'Protection'... Samhwa's Protection Technology to Become an Indispensable Company

The 75th anniversary ceremony of Samhwa Paint, held online for the first time since its founding. On the left in the photo is CEO Oh Jin-su, and on the right is Oh Se-gyun, senior engineer of the Architectural Production Team, who received the 30-year service award. Photo by Samhwa Paint

The 75th anniversary ceremony of Samhwa Paint, held online for the first time since its founding. On the left in the photo is CEO Oh Jin-su, and on the right is Oh Se-gyun, senior engineer of the Architectural Production Team, who received the 30-year service award. Photo by Samhwa Paint

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[Asia Economy Reporter Kim Jonghwa] Samhwa Paint Industrial Co., Ltd. announced on the 12th that it held the 2021 Vision Declaration Ceremony to celebrate its 75th anniversary on the 9th.


Founded in 1946, Samhwa Paint commemorated its 75th anniversary this year with the theme "Beyond 75 Years to 100 Years, Finding a New Path to Tomorrow," and held its first-ever online commemorative event.


The online anniversary ceremony, which lasted 65 minutes from 10:30 a.m., was held at the Digital Magic Space studio in Sangam-dong, Seoul to vividly convey the sense of presence. Fifty domestic and international executives and employees participated via video conferencing system, while the remaining 1,000 employees joined through live broadcast.


The event, which also served as a vision declaration ceremony presenting a new vision for Samhwa Paint to become a 100-year company, featured an opening VR performance, a commemorative speech by CEO Oh Jinsoo, a 75th anniversary commemorative video, vision presentation and performance, an awards ceremony, and employee vlogs, naturally introducing the history, present, and future of Samhwa Paint.


CEO Oh Jinsoo said, "Samhwa Protection Technology, which protects products, gives them vitality, and enhances product value, is our unique asset accumulated over a long time," adding, "Let us further advance this and become an indispensable company for enterprises leading the 4th Industrial Revolution as Protection Innovators."


In the vision performance presentation, which involved employee representatives including the labor union chairman and award recipients imagining the future of Samhwa Paint and making imagination a reality, the company expressed its commitment as a trusted specialized company providing safe solutions in line with the brand slogan "Because it's Samhwa, it's safe."



A Samhwa Paint official said, "The online commemorative ceremony, the first attempt since the company's founding, was planned to share the company's future with executives and employees and to strengthen digital communication in a changing environment," adding, "The company will strive for continuous growth together with its employees and find a new path to tomorrow as a 100-year company beyond 75 years."


This content was produced with the assistance of AI translation services.

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