Kumho Tire Wins Grand Prize in Transportation Product Category at 'Red Dot Design Award'

[Asia Economy Reporter Ki-min Lee] Kumho Tire announced on the 12th that its 'Ecsta V730' product won the main prize in the Product Design category for transportation equipment at the German Red Dot Design Award 2021.

The Red Dot Design Award is a ceremony held by the Design Center of North Rhine-Westphalia, Germany, since 1955, evaluating designs in three categories: product, brand & communication, and concept.

The awarded product, Ecsta V730, is optimized for high-performance vehicles such as sports cars and is a high-performance tire developed for use in racing competitions where every hundredth of a second counts. This product demonstrates stable driving and cornering performance even under high-speed driving conditions through an ultra-high-performance compound and robust block design, and applies optimal formula technology to reduce lap times in racing circuits.

An asymmetric pattern design was applied considering driving and braking performance on dry surfaces and drainage performance on wet surfaces, combining these different characteristics. By applying advanced supercomputer simulation prediction for optimal pattern design technology, noise generated on regular roads is greatly reduced, while skid sounds occurring on circuits are maximized to enhance the driver's racing experience. The sidewall design features a dynamic racing flag motif, giving it a symbolic image as a racing tire and earning recognition for design excellence.

Joman-sik Cho, Head of Research and Development at Kumho Tire, said, "Last year, Kumho Tire swept the world's four major design awards, proving the excellence of our product technology and design. Starting with this year's Red Dot Design Award win, we will fulfill our role and responsibility befitting the title of a technology leader and devote ourselves to product and technology research and development," he said.

This content was produced with the assistance of AI translation services.