43rd Anniversary of Purmil: "We Will Diversify Customer Communication"

[Asia Economy Reporter Seungjin Lee] Dairy specialist company Purmil announced on the 12th that it will strengthen customer communication and focus more on developing differentiated new products to celebrate its 43rd anniversary.

Starting as Lotte Dairy in 1978 and changing its name to Purmil in 2009, the company has introduced high-quality dairy products that consider public health, in line with its name meaning "the greenness, purity, and freshness of nature." It is loved by various age groups with products such as the gut health representative fermented milk "Bifidus" and the premium fermented milk "ProBio" containing patented probiotics.

This year, beginning with the opening of the headquarters-operated "Purmil Naver Smart Store Official Mall" in January, the company plans to diversify communication channels with customers through official social media (SNS) and more. The Purmil official mall has received a good response, with about 6,000 customers choosing "Store Wishlist" within just three months of its opening.

Recently, Purmil has continuously launched differentiated dairy products such as "Choco Churros Latte," "Sprout Barley Milk," "Black Barley Milk," and "High-Calcium Low-Fat Easily Digestible Milk." This year, it plans to develop and launch high-quality new products considering public health and strengthen customer benefits by planning various events.

A Purmil representative said, "We thank the customers who have consistently loved Purmil for 43 years. Despite the difficult internal and external environment due to COVID-19 since last year, we are seeking breakthroughs with various new products," adding, "We will continue to focus our core capabilities on research and development to increase customer satisfaction and continuously introduce healthy and diverse products."

This content was produced with the assistance of AI translation services.