D'Live Seoul Gyeonggi Cable TV Supports School Anthem Production Again This Year

Seoul Metropolitan Office of Education and MOU Signing

D'Live Seoul Gyeonggi Cable TV signed an MOU for the School Song Support Project with the Seoul Metropolitan Office of Education on the 8th at the Seoul Metropolitan Office of Education. The photo shows, from left, Cho Hee-yeon, Superintendent of the Seoul Metropolitan Office of Education, and Seong Nak-seop, CEO of D'Live Seoul Gyeonggi Cable TV, posing for a commemorative photo at the signing ceremony. Photo by Cho Hee-yeon

[Asia Economy Reporter Cha Min-young] ‘School Ga (Song) Good,’ established as the flagship social contribution project of D’Live Digital OTT Broadcasting, will collaborate with the Seoul Metropolitan Office of Education in 2021.

D’Live Seoul-Gyeonggi Cable TV signed a business agreement (MOU) for the school song support project with the Seoul Metropolitan Office of Education on the 8th at the Seoul Education Office. Attendees at the signing ceremony included Sung Nak-seop, CEO of D’Live Seoul-Gyeonggi Cable TV, Cho Hee-yeon, Superintendent of the Seoul Metropolitan Office of Education, and other officials.

Through this agreement, both parties agreed to mutually cooperate on ▲ information exchange for operating the new school song production support project ▲ sharing and collaboration of professional personnel pools for school song production support ▲ support and operation of the school song replacement project.

In particular, whereas existing school songs were previously revitalized through rearrangement, starting this year, old school songs that do not resonate with students’ sentiments, contain remnants of Japanese colonial rule, or include sexist lyrics will be completely replaced with entirely new school songs based on lyrics created directly by students.

D’Live will accept applications from schools within the Seoul area and select schools accordingly. For each selected school, lyrics will be finalized through a student-participatory lyric contest. Subsequently, professional composers will compose music and arrange orchestration, followed by song recording.

D’Live’s local channels and D’Live Seoul-Gyeonggi Cable TV have been modernizing and rearranging old school songs to suit contemporary tastes, starting with 49 schools in Guro-gu, Seoul in 2010, and expanding to 48 schools in Gyeonggi Province last year, totaling 467 schools over 11 years. Every November, they have held school song competitions and school song presentation ceremonies.

Sung Nak-seop, CEO of D’Live Seoul-Gyeonggi Cable TV, said, “The signing of the MOU with the Seoul Metropolitan Office of Education signifies that the ‘School Ga Good’ project is taking a step closer to students,” adding, “We will continue to do our best so that future generations can cultivate pride in their schools and nurture dreams and passion for the future.”

This content was produced with the assistance of AI translation services.