Daesang Life Science Launches Two Types of 'Newcare MyKids'
[Asia Economy Reporter Lim Hye-seon] Daesang Life Science announced on the 9th that it will launch two types of balanced nutrition products for infants and toddlers called ‘Newcare My Kids.’
‘Newcare My Kids’ consists of two flavors: strawberry milk and chocolate milk. Daesang Life Science added familiarity by introducing the popular Pororo character, affectionately nicknamed ‘Ppotongryeong’ by children, on the packaging of this new product. Newcare My Kids plans various marketing activities in collaboration with the Pororo character. A video of the ‘My Kids Strong Song,’ which is a rewritten version of the Porong Porong exercise song for children to easily follow, is scheduled to be released on YouTube in April.
The two types of ‘Newcare My Kids’ are formulated to meet the daily nutritional intake requirements for Korean children aged 3 to 5 according to the Korean Dietary Reference Intakes (KDRIs), providing balanced nutrients necessary for growth. Each pack contains 5g of protein, 250mg of calcium, 20mg of DHA, 1.5mg of iron, and 21 types of vitamins and minerals essential for growth. Notably, it contains both plant-based protein from isolated soy protein and animal-based protein from casein, allowing simultaneous intake of both animal and plant proteins.
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The ingredients were carefully selected. ‘Newcare My Kids’ uses vitamins and minerals produced by DSM, a global vitamin specialist company, along with dietary fiber fructooligosaccharides and German-sourced EPA and DHA-containing oils. Additionally, it is produced in a HACCP-certified facility, ensuring quality and safety so consumers can trust and consume it without worry.
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