Shinsegae Food 'Bonobono' Launches 'Premium Party Pack' Featuring Lobster and Abalone

Bonobono Premium Party Pack.

[Asia Economy Reporter Seungjin Lee] Shinsegae Food's seafood buffet 'Bonobono' announced on the 9th that it will launch a 'Premium Party Pack' to target home restaurant enthusiasts (home + restaurant, people who enjoy restaurant food at home).

According to Shinsegae Food, among the sales of the four Bonobono locations (Samsung branch, Jukjeon branch, Gimpo Hangang branch, Seongsu branch) in the first quarter (January to March), delivery and takeout accounted for about 35%. Among the delivery and takeout menus, the Party Pack, introduced for small-scale home parties, accounted for 56% of sales, followed by sushi sets (21%), assorted sashimi (14%), and meals (9%). In particular, at branches near densely populated residential areas such as Gimpo and Jukjeon, the Party Pack accounted for as much as 75% of sales in February, making it popular among family customers.

Shinsegae Food analyzed that the Party Pack is preferred because, as COVID-19 prolonged, customers tired of meat-based delivery foods showed high interest in healthy food, favoring delivery foods made with seafood, which is a high-protein, low-calorie ingredient. Accordingly, Shinsegae Food anticipates an increase in home parties or home restaurant enthusiasts using seafood and is launching the 'Premium Party Pack.'

The newly introduced 'Premium Party Pack' at Bonobono Samsung branch features menus made with premium seafood such as lobster sashimi and steamed lobster, special tuna cuts, abalone, scallops, sushi, as well as lamb chops, LA galbi, seasonal fruits, and desserts, arranged on five platters. The price is 399,000 KRW.

Additionally, for customers who want to comfortably enjoy wild snow crab at home, the 'Snow Crab Party Pack' was also introduced, consisting of snow crab, crab fried rice, seasoned abalone, salad, and spicy fried chicken (Kkanpunggi). The price is 229,000 KRW.

This content was produced with the assistance of AI translation services.