Orion Launches Dr. You 'Energy Bar Walnut'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 8th that it will launch Dr.You's 'Energy Bar Walnut,' reflecting a consumer culture that values health.

The 'Energy Bar Walnut' contains 9.9% walnuts and increases the nut content, including almonds and peanuts, up to 41%. It uses two types of oligosaccharides, isomalto-oligosaccharide and fructo-oligosaccharide, to provide a subtle sweetness while lowering the sugar content.

Marking its 12th anniversary this year, the Dr.You Energy Bar pioneered the nutritional snack market, which was mainly focused on chocolate bars, by using ingredients such as nuts, fruits, and cereals based on the concept of 'nutritional design.' Last year, it was launched in China and received favorable reviews from consumers.

An Orion official said, “The Energy Bar Walnut is a product with Dr.You's unique 'nutritional design' for consumers who carefully consider taste and nutrition,” adding, “As the warm spring approaches, when outdoor activities become more active amid the health-conscious well-being trend, the number of people seeking energy bars is expected to increase.”

This content was produced with the assistance of AI translation services.