BBQ, Free Giveaway of 4 Popular Side Menu Items
[Asia Economy Reporter Lim Hye-sun] Chicken franchise Genesis BBQ announced on the 7th that it will hold the 'My Choice Side' promotion, offering four popular side menu items for free with every order through its application (BBQ app).
This promotion, running until the 18th, provides a '4 Free Side Menu Coupon' that can be used with any menu order on the BBQ app. The free side menu items include Random Cheese Balls (6 pieces), Menbosha (5 pieces), Milk Fry (6 pieces) & Cajun Potatoes, and Crab Cream Croquettes (2 pieces), totaling four types.
Through this promotion, the new side menu items are offered: 'Milk Fry,' which features a crispy exterior filled with sweet milk cream that melts in the mouth, and 'Crab Cream Croquettes,' which combine crispy croquettes with luxurious red crab meat and smooth fresh cream.
Recently, as demand for contactless services has increased in the dining industry, companies have been strengthening their own apps to secure loyal customers. BBQ has been quickly responding to consumer needs and trends since last year, continuously marketing through its app and recording sales growth. Currently, the number of 'DDAP Membership' subscribers, who are members of the BBQ app, exceeds 2.55 million. During the Golden Olive Tenderloin giveaway promotion held in February and March, BBQ app sales increased by 20% compared to the previous year.
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Meanwhile, when ordering through the BBQ app, customers not only receive side menus but also have a chance to win a 'PlayStation 5 (PS5).' Customers who order at least one whole chicken through the app by the end of this month will receive a 'PS5 entry ticket' immediately, and a PlayStation 5 will be given away weekly through a lottery draw.
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