Mingyeong Ki, CEO of Lotte Confectionery, Participates in the 'Children's Traffic Safety Relay Challenge'

Min Myung-gi, CEO of Lotte Confectionery (second from the left), is taking a commemorative photo with employees after participating in the Children's Traffic Safety Challenge at the Children's Snack Museum 'Sweet Factory' on the 2nd floor of the headquarters in Yangpyeong-dong, Seoul, on the 6th.

[Asia Economy Reporter Lim Hye-sun] Lotte Confectionery announced on the 7th that it participated in the 'Children's Traffic Safety Relay Challenge' to foster national consensus on children's traffic safety and accident prevention.

On the 6th, Min Myung-gi, CEO of Lotte Confectionery, joined the Children's Traffic Safety Challenge at the Children's Snack Museum 'Sweet Factory' located on the 2nd floor of the headquarters in Yangpyeong-dong, Seoul. Min's participation in this relay campaign was made possible through the recommendation of Lee Geon-jun, CEO of BGF Retail. Lotte Confectionery shared photos on its official social network service (SNS) of participants holding a children's traffic safety slogan that read, "Stop at 1! Look both ways at 2! For 3 seconds! Prevent 4 dangers!" Min stated, "I hope a traffic safety culture that prioritizes the safety of children, the future leaders, will be established," and added, "All Lotte Confectionery employees will share and practice the meaning of this campaign."

The 'Children's Traffic Safety Relay Challenge' is a campaign initiated by the Ministry of the Interior and Safety in December last year. It is conducted in a relay format to establish a culture that prioritizes safe driving and child protection in children's safety zones. Participants share the children's traffic safety slogan on SNS and recommend the next participant. Min recommended Lee Sang-hoon, president of the Korean Dental Association, Yoon Yeon-jung, director of Bobath Children's Clinic, and Jung Tae-young, secretary-general of Save the Children as the next participants.

This content was produced with the assistance of AI translation services.