HiteJinro Reports 23% Increase in Japanese Soju Export Value Compared to Previous Year
Fivefold Increase in Fruit Liqueur Sales Share
[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 7th that its export value of Japanese soju (including fruit liqueurs) increased by about 23% compared to the previous year. Among the alcoholic beverages exported to Japan, the sales proportion of fruit liqueurs rose more than fivefold compared to 2019.
Building on this momentum, HiteJinro plans to actively target the Japanese household market this year. In December last year, the Chamisul series was introduced to nationwide stores of Seven-Eleven and Ministop in Japan, and sales began at Lawson from March this year. Going forward, HiteJinro plans to further diversify sales channels through aggressive marketing and expanded sales capabilities.
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Hwang Jeong-ho, Executive Director of Overseas Business, stated, "Due to the prolonged economic recession in Japan and the resulting stagnation in the alcoholic beverage market, there has been a decline in the Japanese market for nearly 10 years. However, with the growth of fruit liqueurs leading to a rebound last year, we aim to capture the Japanese household market this year."
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