Providing Differentiated Services Such as Customized Specialized Plans and Joint Marketing

Jokyungseon, Senior Vice President of Shinhan Bank (third from the left), and Ijaewook, CEO of Stage Five, are taking a commemorative photo after the signing ceremony.

Jokyungseon, Senior Vice President of Shinhan Bank (third from the left), and Ijaewook, CEO of Stage Five, are taking a commemorative photo after the signing ceremony.

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[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 6th that it has signed a strategic business agreement with Stage Five Co., Ltd.


Stage Five is a next-generation telecommunications company that joined Kakao in 2017 and currently operates the non-face-to-face telecommunications platform 'FinDirectShop.' It is expanding its scope by introducing telecommunications-based IoT devices such as AI companion robots and Mirrorbook.


Shinhan Plus, part of Shinhan Financial Group, plans to launch a new user-centric service combining finance and telecommunications tailored to specific user types within the first half of this year through the agreement with Stage Five.


Specifically, the two companies plan to promote ▲ development of new types of services combining finance and telecommunications such as Shinhan-specialized rate plans ▲ discovery of new business models like subscription economy services and device rentals ▲ joint marketing targeting the MZ generation using Shinhan Bank’s brand for people in their 20s, 'HeyYoung.'



A Shinhan Bank official said, "Through this business agreement, we expect that discovering diverse and fresh business models combining finance and telecommunications will allow customers of both companies to enjoy more convenience and benefits," adding, "We will continue to provide customers with new experiences and differentiated services through various partnerships."


This content was produced with the assistance of AI translation services.

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