Prospecs Officially Launches Customized Shoe Service 'Smart Fit'

[Asia Economy Reporter Seungjin Lee] Prospexs announced on the 6th that it will officially launch its custom shoe service, ‘Smart Fit’.

‘Smart Fit’ is a service that allows consumers to receive recommendations for Prospexs products optimized for their feet and to have custom shoes made. The Smart Fit service can be accessed through Smart Fit stations in 10 key stores nationwide and via a mobile application.

Since last year, Prospexs has been running a social contribution project called ‘I Hope Your Steps Go Well,’ which creates custom shoes for consumers who find it difficult to wear ready-made shoes due to wide feet, foot deformities, or length differences, based on stories received in two rounds.

Through this campaign, after hearing from consumers who feel discomfort with ready-made shoes or want custom sneakers, the company decided to commercialize and launch the custom shoe production service.

Smart Fit offers two services: one that recommends the optimal Prospexs ready-made shoe model based on detailed foot measurements taken by a scanner, and another that produces custom shoes in the design chosen by the consumer from sample designs if no suitable product is available.

In particular, local small business owners who make handmade shoes also participate in the ‘custom shoe’ production process, embodying the spirit of mutual growth between the company and small businesses. Starting with the ‘shoe recommendation’ service, Prospexs plans to sequentially launch the ‘custom shoe’ service from May 1.

A Prospexs representative said, “Smart Fit was planned to repay the sincere support from consumers for Prospexs’ social contribution project by providing a service needed by more people,” adding, “We will expand stores, improve convenience, and develop this into a more meaningful service where small business owners involved in custom production and Prospexs’ technology and know-how grow together.”

This content was produced with the assistance of AI translation services.