"Tofu, Salad Discounts" Homeplus Launches 'Good Calorie Products' Promotion

Increased Interest in Health and Safety Amid Prolonged COVID-19 Leads to Popularity of Healthy Foods
Convenient Tofu Sales Grow 320% Year-on-Year, Salads Also Up 43%

Homeplus is holding a special event for 'Good Calorie Products,' offering discounts on tofu, salads, vegan ramen, and more. On the 6th, models showcased the 'Good Calorie Products' at the Homeplus Gangseo store.

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 6th that it will hold a discount event for 'Good Calorie Products,' whose consumption has significantly increased due to lower calories and higher nutrition.

According to Homeplus on the 6th, sales of convenient tofu items such as tofu noodles and tofu sticks in March rose 320% compared to the same period last year, and salad sales increased by 43%. This is attributed to the expanded trend of enjoying light meals at home due to the prolonged COVID-19 pandemic.

Homeplus will hold a 'Good Calorie Products' special exhibition across all Homeplus channels, including stores and online, from the 8th to the 21st. The company explained, "As interest in health and safety increases, the consumption trend of healthy food is expected to grow further."

They introduced about 30 products such as tofu, salad, and ramen to target the vegan (vegetarian who does not consume animal products) market. They are offering 'Pulmuone Tofu Noodles (wide noodles·thin noodles, each 100g)' at a special price of 2,490 KRW. 'Pulmuone Tofu Sticks (seafood, 180g)' are sold at 1,490 KRW with a 500 KRW discount for My Homeplus membership holders.

Salads are also offered in various types, including 'Crunchy Garden·Rich Farm (each 300g, pack),' 'Exotic Mix Double (500g, pack),' and 'Wellbeing Farm Salad (440g, pack),' priced between 3,990 and 4,990 KRW. These are individually packaged for one meal and can be eaten immediately without any preparation.

The non-fried dried noodle ramen 'Pulmuone Nature is Delicious Jeong·Baek·Hong Noodles (each 109g·103g·108.1g, 4 packs, regular price 4,980 KRW)' will be offered at a promotional price of 3,980 KRW until the 14th. When purchasing two or more, an additional 15% discount is applied. The 'Jeong Noodles,' made from 100% plant-based ingredients, are certified vegan ramen. They use broth made from soybeans and enhance umami flavor by roasting 12 kinds of vegetables such as mushrooms, onions, and cabbage. The 'Baek Noodles' maximize deep flavor with shellfish and beef bone broth, while the 'Hong Noodles' feature a spicy taste with beef and mushrooms as main ingredients.

Lim Kyung-rae, Head of Fresh Food Division at Homeplus, said, "Due to changes in customer trends, demand for 'Good Calorie Products' that are easy to prepare and consume has surged. We will continue to expand product lines that align with this trend and offer them at reasonable prices."

This content was produced with the assistance of AI translation services.