CJ Olive Young Introduces Customized Health Supplement Recommendation Service... "Targeting the MZ Generation"

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 5th that it has partnered with Health Secret to introduce a customized health supplement recommendation service in its mobile app to help the MZ generation consume health supplements properly.

Olive Young implemented a customized health supplement recommendation service within its official mobile app by utilizing Health Secret's data-based algorithm. After logging into the Olive Young mobile app, users can access the customized health supplement recommendation service by clicking on the "Find the health supplements I need" tab.

After entering basic information such as gender and age group, and answering a total of 10 surveys including health concerns, dietary habits, and preferred health supplement formulations, the service selects and recommends the optimal health supplements considering the necessary nutrients. Up to three products are recommended based on major health concerns, and users can easily check key nutrients needed, recommended ingredients, and simple comments on their health status at a glance. To enhance purchasing convenience, products recommended for specific health concerns such as fatigue, immunity, and stress can be added directly to the shopping cart.

Starting with the introduction of the customized health supplement recommendation service, Olive Young plans to focus on expanding the "Health Refresh" campaign launched last year to strengthen competitiveness in the health category. In addition to enhancing monthly curated health supplement concepts, the company will continue to expand its inner beauty product line, including enzymes, which have been well received by the MZ generation.

An Olive Young representative said, “We have boldly introduced the customized health supplement recommendation service to provide accurate information and enhance purchasing convenience tailored to the MZ generation, the next core customers of the health supplement market. Beyond beauty, we will lead market growth as a trusted channel where health supplements can be purchased most easily and quickly.”

This content was produced with the assistance of AI translation services.