AI Investment Platform Fount Launches Brand Campaign

[Asia Economy Reporter Minji Lee] AI investment specialist company Fount announced on the 5th that it has selected actor Byeon Yo-han as its model and launched a brand campaign.

This brand campaign is part of an aggressive marketing effort to achieve the goal of managing assets worth 1 trillion won by the end of the first half of the year. By appointing actor Byeon Yo-han, who is widely loved by the app’s main customers in their 20s and 30s, as the model, Fount plans to present its AI investment solution as an advisor with the catchphrase “Im FOUNT thank you” to people who find investing difficult and are afraid to start, as well as those who invest based on rumors without their own convictions.

There will also be an event. Any customer who invests more than 1 million won can participate, and through a drawing, a total of 1,000 winners will receive prizes such as Bang & Olufsen A9 speakers, Apple AirPods Pro, De’Longhi coffee machines, Blue Bottle tumblers, and Starbucks coupons. The event runs until May 31, and the drawing is scheduled for June 4.

Fount is a non-face-to-face AI investment solution that recommends and manages optimal portfolios, allowing investments starting from as little as 100,000 won in customized global asset allocation portfolios (funds, ETFs, pensions) according to individual investment preferences.

AI provides differentiated services by recommending portfolios through real-time monitoring and enabling frequent rebalancing to maximize returns. Based on the “Fount Market Score,” which is calculated from over 52,000 scenario results combining economic and market indicators from around the world, it responds organically to global economic trends and achieves stable investment performance.

Personal asset management (PB) services, previously available only to high-net-worth individuals, can now be easily accessed within the app with small amounts, gaining great popularity especially among millennials who are highly interested in digital financial technology. As of the end of March, the assets under management exceeded 860 billion won.

This content was produced with the assistance of AI translation services.