"Buy Whole Bean Coffee, Create Forest" GS25 Partners with TreePlanet for Project

GS25 Partners with Triple Planet to Plant 500 Trees Project
Distributes Companion Trees to 500 Cafe25 Customers, Triple Planet Plants Trees with Profits
"Leading Eco-Friendly and Nature Conservation Activities Companies Can Promote in the Era of Environmental Necessity"

The GS25 model is posing while holding a companion tree that can be adopted when purchasing from Cafe25.

[Asia Economy Reporter Yuri Kim] A project is underway in which coffee beans purchased at convenience stores will return as trees.

GS25, a convenience store operated by GS Retail, announced on the 5th that it will carry out a forest creation project by planting 500 trees in a forest for restoring forest ecological functions. GS25 said, "This is a special project planned in collaboration with the corporate Tree Planet, which creates forests by planting trees using the proceeds from the adoption of companion trees, in commemoration of Arbor Day."

GS25 decided to conduct this forest creation project through customer participation. When customers consume GS25's own brand (PB) coffee, Cafe25, and express their intention to participate in the forest creation project, GS25 purchases companion trees from Tree Planet and allocates them to customers, and Tree Planet uses the proceeds to plant trees.

Customers can purchase Cafe25 at GS25 stores nationwide and accumulate GS&POINTs, which generate stamps in The Pop application. When customers collect 5 stamps and press the apply button, they can participate.

GS25 will allocate Tree Planet's companion trees to the first 500 customers who express their intention to participate. The companion trees to be allocated are coffee trees that are easy to cultivate even for beginners. The pots used are upcycled products made from discarded mask fabric and collected transparent plastic.

Thereafter, Tree Planet plans to plant one tree in Gangwon Province for each companion tree adopted, totaling 500 trees, in the name of each customer to regenerate the forest.

GS25 expects that this forest creation project, involving both companies and customers, will have a great effect in raising awareness of the importance of eco-friendly consumption and nature protection and encouraging voluntary participation. They plan to continue various projects themed around eco-friendliness starting with this.

Sung Chan-gan, Senior Executive Director of the Convenience Store MD Division at GS Retail, said, "As we enter an era where the environment is essential beyond eco-friendliness, we are considering various activities where companies can take the lead in protecting the environment and nature," adding, "We will accelerate strengthening eco-friendly management to create a safe environment for future generations."

This content was produced with the assistance of AI translation services.