Shinsegae Duty Free, Unveils 'Happy Blossom' Seasonal Theme

Shinsegae Duty Free partners with Burberry Perfume to present the 'Happy Blossom' season theme.

[Asia Economy Reporter Lim Chunhan] Shinsegae Duty Free announced on the 5th that it will collaborate with the global famous cosmetic brand Burberry Perfume to present the ‘Happy Blossom’ season theme. The two products, Her Blossom, which evokes the fresh scent of walking through a blooming garden in London, and Her London Dream, filled with the romantic mood of London, have been reborn through illustrations by the artist Sonyari.

This season’s theme is characterized by expressing the anticipation and freedom of the fresh spring season. To share the image capturing romantic, dreamlike moments with Shinsegae Duty Free customers, it was also created as a mobile phone wallpaper. This can be downloaded from the Shinsegae Internet Duty Free website.

During the three months of this collaboration, customers who purchase Burberry Her line perfumes at Shinsegae Duty Free Myeongdong and Gangnam stores will receive a Her miniature (5ml) and a Burberry pouch on a first-come, first-served basis while supplies last.

An SNS event has also been prepared. Customers who upload photos taken at the photo zone on the 10th floor of the Myeongdong store to Instagram and present them at the Burberry store will receive a silver pouch, limited to 130 people.

A Shinsegae Duty Free official said, “As the whole country is dyed with cherry blossoms, Shinsegae Duty Free has prepared an opportunity to bring spring into your hands,” adding, “Although it is difficult to go out, we hope you enjoy a warm spring with the Happy Blossom image.”

This content was produced with the assistance of AI translation services.