Ediya Coffee Replaces All Executives with 40s Generation... Conducts Regular Executive Personnel Changes

[Asia Economy Reporter Seungjin Lee] Ediya Coffee carried out a regular executive reshuffle on the 1st, coinciding with its 20th anniversary. With this reshuffle, the company plans to appoint all executives in their 40s to quickly respond to the rapidly changing market conditions.

Ediya Coffee has effectively replaced all executives in their 50s with those in their 40s.

Mok Jung-hoon, Head of Management Support Division, Kim Ju-ye, Head of Marketing Division, Jung Hwan-guk, Head of Policy Support Division, and Jo Gyu-dong, Head of Franchise Business Division 1, were promoted to Managing Director.

Ha Tae-hwan, Head of Dream Factory Division, Choi Jeong-hwa, Head of R&D Division, Lee Cheong-am, Head of Distribution Business Division, and Yang Woo-sik, Head of Franchise Business Division 2, were promoted to Senior Manager.

Following last year's abolition of job ranks for all employees to create a horizontal organizational culture, Ediya Coffee plans to strengthen organizational expertise by appointing division heads within the company as executives through this executive reshuffle.

Additionally, by placing all executives in their 40s, Ediya Coffee explained that it has established a young and flexible organizational system capable of responding swiftly to market changes and making efficient decisions. This strategy aims to overcome difficulties caused by COVID-19 and other challenges.

Marking its 20th anniversary this year, Ediya Coffee completed the construction of the Dream Factory and Dream Logistics Center last year, equipped with state-of-the-art facilities through continuous investment in research and development (R&D).

This content was produced with the assistance of AI translation services.