Gyeonggi Arts Center Creates Sponsorship Banners for Empty Seats, Achieving a 'Win-Win Effect'

[Asia Economy (Suwon) = Reporter Lee Young-gyu] To compensate for the reduced revenue caused by social distancing in the audience seats, Gyeonggi Arts Center has attracted attention by creating sponsorship banners for empty seats.

Gyeonggi Arts Center announced on the 1st that, with the sponsorship of Korea District Heating Corporation, it produced social distancing sponsorship banners for seats and first applied them on the 27th of last month to the planned play "Henri Grandfather and Me." The social distancing sponsorship banners involve creating banners with human images on empty seats left vacant due to spaced seating, effectively filling those seats.

The reason Gyeonggi Arts Center undertook the production of these social distancing sponsorship banners is that, due to COVID-19 quarantine measures allowing only 50% seating capacity, the performance venues caused disappointment not only to the cast but also to the audience. The performances, filled only with a limited number of spectators, also dealt a blow to the ticket revenue of the production companies.

Accordingly, Gyeonggi Arts Center explained that the social distancing sponsorship banners were introduced because they have a dual effect: not only creating the appearance of a fully occupied audience but also compensating for ticket losses for the remaining seats through corporate sponsorship.

A representative of Gyeonggi Arts Center said, "We wanted to find a way that could help artists, audiences, and performance venues during the COVID era," adding, "Although it is a small attempt, we hope it brings comfort and strength to those who visit the performance hall."

The social distancing sponsorship banners will be applied to all planned performances at Gyeonggi Arts Center in 2021.

This content was produced with the assistance of AI translation services.