HiteJinro Launches 'Clean Cycle Campaign' for a Cleaner Earth

Oh Seong-taek, Executive Director of Marketing at HiteJinro (left), and Jin Young-ho, Executive Director of Product Development at BGF Retail, are taking a commemorative photo at the business agreement ceremony for promoting the eco-friendly campaign.

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 1st that it will collaborate with BGF Retail to actively promote the ‘Clean Cycle’ campaign, which aims to enhance understanding of resource circulation and encourage the habitual practice of recycling.

On March 31, the two companies held a non-face-to-face signing ceremony for a ‘Mutual Cooperation Agreement to Revitalize Resource Circulation Culture’ to carry out the ‘Clean Cycle Campaign,’ attended by Seongtaek Oh, Executive Director of HiteJinro Marketing Office, and Youngho Jin, Executive Director of BGF Retail Product Development Headquarters.

HiteJinro planned the ‘Clean Cycle’ campaign to emphasize the ‘clean’ concept, the inherent differentiating feature of Terra, the clean lager celebrating its 2nd anniversary, and to provide consumer experiences focused on the brand’s essential value. To this end, they signed a business agreement with the recycling company TerraCycle, completing an eco-friendly resource circulation campaign program and planning to activate the campaign through collaboration with various channels.

This business agreement with BGF Retail is expected to have a significant promotional effect on resource circulation activities targeting not only home drinking and solo drinking customers visiting 15,000 CU convenience stores nationwide but also general consumers.

HiteJinro and BGF Retail will establish online and offline platforms, place promotional materials in CU stores, and launch campaign activities. They will select ‘Be Green Friends’ to participate in the campaign and assign missions for separating and collecting product containers such as bottles, PET, cans, and disposable items. Through the process of producing and distributing recycled goods developed together with the eco-friendly solution company BGF Ecobio, they plan to reflect on the meaning of resource circulation.

Seongtaek Oh, Executive Director of HiteJinro Marketing Office, said, “We are pleased to be working with BGF Retail on this campaign first, and we expect that the Terra brand power and promotion through 15,000 CU convenience stores nationwide will create a synergy effect for the campaign’s success. As we enter the third year since its launch, we will continue various activities to revisit the value of ‘clean,’ the essence of the clean lager Terra, and provide more meaningful experiences to consumers.”

This content was produced with the assistance of AI translation services.