Welfare Service Company 'Easywell' Changes Name to 'Hyundai Easywell' and Aims for a New Leap Forward

Expecting Maximized Synergy with Group Affiliates like Hyundai Department Store and Green Food

[Asia Economy Reporter Kim Jong-hwa] Easywell, the No.1 domestic corporate welfare service company, is rebranding as 'Hyundai Easywell' and aiming for a new leap forward.

Easywell, a corporate welfare service specialist company affiliated with Hyundai Department Store Group, announced on the 1st that it has changed its company name to 'Hyundai Easywell' at a recent shareholders' meeting. Along with the name change, the newly introduced CI (Corporate Identity·image) will be applied to the company website and the welfare mall operated by the company.

Earlier, Hyundai Department Store Group acquired a 28.26% stake (largest shareholder and related parties) in Easywell through Hyundai Green Food in January for 125 billion KRW.

Founded in 2003, Hyundai Easywell is a platform specialist company that operates selective welfare systems on consignment for employees of general companies and public institutions, providing corporate welfare services to a total of about 1,700 client companies.

The company plans to maximize synergy with group affiliates in distribution, food, fashion, furniture, rental, and travel sectors such as Hyundai Department Store, Hyundai Home Shopping, Hyundai Green Food, Handsome, Hyundai Livart, Hyundai Rental Care, and Hyundai Dream Tour, starting with this name change. This will enhance the competitiveness of products and content in the welfare mall, as well as increase customer recognition and trust.

In particular, through expanded collaboration with Hyundai Green Food, which has expertise in B2B businesses such as group catering and concession services, Hyundai Easywell will actively pursue new client acquisitions. A Hyundai Easywell official said, "Hyundai Green Food and Hyundai Easywell provide various B2B services to a total of about 3,000 companies," adding, "We are also considering the mid- to long-term development of a new concept B2B service solution that integrates group catering services and employee welfare services by utilizing the networks of both companies."

Since being incorporated into Hyundai Department Store Group earlier this year, Hyundai Easywell has been accelerating business expansion by signing new welfare service contracts with over 40 companies including Hanwha, Woowa Brothers, and KB Capital.

Jang Young-soon, CEO of Hyundai Easywell, said, "The selective welfare system market is a business with high growth potential in line with the social trend of expanding welfare," and added, "As a market-leading company, we will grow Hyundai Easywell into a core affiliate by combining accumulated business capabilities and know-how with synergies from group affiliates."

This content was produced with the assistance of AI translation services.