CJ Olive Young "Lipstick Also on Live Broadcast"... Expanding Allive Programming

CJ Olive Young will expand its real-time broadcast shopping service 'Allive' from twice a month to once a week starting this month.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 1st that it will expand its real-time shopping broadcast service 'Allive' from twice a month to once a week starting this month.

The beauty-specialized mobile live broadcast Allive has been well received by customers by offering not only special shopping benefits but also fresh entertainment. A high-resolution screen that vividly shows product textures and color payoff is also a strength. Olive Young conducts live broadcasts every Monday at 7 PM, regularizing the broadcast day and time. The number of broadcasts will also be doubled from twice a month to twice a week.

New product ticketing is scheduled for the third Monday of every month. This broadcast allows viewers to meet new products launched at Olive Young the fastest and to grab items for 0 won on a first-come, first-served basis. In other broadcasts, Olive Young collaborates with major brands to introduce different popular products and trends each time. Additionally, the live broadcast products, which have been centered on beauty such as skincare and color cosmetics, will be expanded to the health sector this year.

An Olive Young official said, "While we focused on establishing a new live commerce market last year, this year we plan to actively enhance differentiated competitiveness by advancing products and content and strengthening omni-channel synergy," adding, "We will present live broadcasts that only Olive Young can show every week and establish ourselves as the No.1 health and beauty specialized live commerce."

This content was produced with the assistance of AI translation services.