11st Opens 'Gift Service' for Overseas Direct Purchase Products

11st has launched a gift service for overseas direct purchase products.

[Asia Economy Reporter Lim Chunhan] On the 1st, 11st announced that it has launched a gift-giving service for overseas direct purchase products for the first time in the e-commerce industry. Customers can easily gift all 24 million overseas direct purchase products, including popular overseas brand fashion accessories, electronics, and health foods.

The sender selects and sends the gift in the same way as the existing gift service, and the recipient simply enters their Personal Customs Clearance Code issued by the Korea Customs Service at the delivery address input stage. Regardless of whether the recipient is a 11st member, they can enter the delivery address through the link sent via text message or KakaoTalk, making it convenient without the hassle of signing up or logging in.

11st will issue an 11% discount coupon (up to 5,000 KRW for purchases over 15,000 KRW) applicable to overseas direct purchase gift products every day at 9 a.m. on a first-come, first-served basis until the 30th.

A 11st official said, “As non-face-to-face gifting becomes commonplace and interest in diverse and differentiated gift items grows, we expect many customers to prefer the overseas direct purchase gifting feature, which is being introduced for the first time in the industry.”

This content was produced with the assistance of AI translation services.