Galaxy Z Fold2 Launch Price Drops by Over 500,000 Won

[Image source=Yonhap News]

[Asia Economy Reporter Seulgina Cho] Samsung Electronics has lowered the price of the Galaxy Z Fold2, released in the second half of last year, to the 1 million KRW range. This move is interpreted as part of the company's early-year declaration to popularize foldable phones.

According to industry sources on the 1st, Samsung Electronics and the three major mobile carriers reduced the Galaxy Z Fold2's price from the previous 2,398,000 KRW to 1,892,000 KRW. This is the first price reduction for the Galaxy Z Fold2 5G model.

This price cut is seen as part of Samsung Electronics' efforts to popularize foldable phones. Earlier in February, the price of the Galaxy Z Flip 5G was reduced from 1,650,000 KRW to 1,349,700 KRW.

Samsung Electronics also stated during its early-year earnings conference call, "We will strive to diversify and popularize the foldable product lineup so that more customers can experience innovative foldable devices." The company plans to accelerate sales expansion by lowering foldable phone prices and diversifying the product lineup to more than three models.

The market expects Samsung Electronics to introduce an affordable foldable phone in the 1 million KRW range called the 'Galaxy Z Flip Lite (tentative name)' alongside the successors to the Galaxy Z Flip and Galaxy Z Fold. There are also predictions that a double-folding phone, which folds twice, will be released around the end of this year.

This content was produced with the assistance of AI translation services.