"SNS Marketing Linked Coaching Project Contributes to Sales Increase"

[Mini Interview] Im Seon-mi, Team Leader of Inje-gun Marketing Center

[Asia Economy Reporter La Young-cheol] The Inje-gun Marketing Center has supported sales channels and conducted social media marketing targeting local small and medium-sized enterprises and agricultural management entities, carrying out sales-linked coaching projects. As part of its excellent branding projects, it launched products such as 'Ppataeri (dried pollack skin snack)' and 'Oatful (oat shake)'. Im Seon-mi, team leader of the Inje-gun Marketing Center, stated, "With the Ppataeri product, we achieved results including 45 regular employees and an average monthly sales of 500 million KRW."

Team leader Im emphasized the background that allows the center to differentiate itself: "The ability to reflect detailed planning by private marketing experts into county administration initiatives." She said, "When the Marketing Center plans specific marketing strategies by considering market conditions, consumer demand, and current trends, the administration can apply these to project planning, implementation, and management operations, thereby enhancing efficiency through organic linkage with county governance."

They also achieved results in product diagnosis and evaluation by current product planners (MDs) for each distribution channel and in pioneering sales channels for companies. Last year, 20 companies participated in the product evaluation meeting, with 19 evaluations from 11 companies selected out of 199 cases, and among these, 8 companies were connected with 7 distribution channels. The pilot project linking social network service (SNS) marketing coaching, which helped increase sales for management entities, was also notable.

Team leader Im introduced the SNS marketing-linked coaching, saying, "Four companies participated in opening smart stores, registering products, and sales, and activities such as producing four online promotional contents, influencer SNS promotional marketing, and one-on-one coaching for online operation management helped improve sales for management entities." She particularly highlighted the sales promotion strategy for large supermarkets in the metropolitan area. She emphasized, "Feedback and sales experience from consumers of large supermarkets in the metropolitan area regarding Inje's excellent products have greatly contributed to actual sales growth," adding, "Entry into large offline channels and market analysis are important."

Team leader Im stated, "The basic role of local government marketing centers is to pioneer sales channels and promote small and medium-sized enterprises and other management entities," and added, "By integrating hot trends in the consumer market and developing linked products (agricultural specialties + tourism resources) for organic and continuous development with the local community, marketing leads to increased sales and job creation."

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