KCC Glass Flooring 'Sup', Brand Power No.1 for 6 Consecutive Years

KCC Glass's flooring brand 'Sup.'
Photo by KCC Glass

[Asia Economy Reporter Junhyung Lee] KCC Glass announced on the 30th that its flooring brand 'Sup' was selected as the No. 1 brand in the home flooring category for six consecutive years in the '2021 Korea Industry Brand Power (K-BPI)' survey conducted by the Korea Management Association Consulting (KMAC).

Now in its 23rd year, the Korea Industry Brand Power annually indexes and evaluates the competitiveness of major domestic industry brands through consumer surveys.

Sup by KCC Glass received the highest rating compared to competing brands in the initial awareness survey category. According to the brand loyalty survey results, it scored the highest in the industry in three categories: image, purchase possibility, and preference. KCC Glass explained that Sup's six consecutive years at No. 1 in this survey proves it is the most recognized brand by consumers in the flooring sector.

The results appear to reflect KCC Glass's continuous release of high-performance flooring products tailored to customer needs. Last year, KCC Glass launched 'Sup Dodam,' a flooring product safe for pets, and became the first in the industry to receive the 'Pet Product Certification (PS Certification).' Recently, it released 'Sup Hyugaon,' a premium flooring with a high-elasticity cushion layer that offers excellent walking comfort.

A KCC Glass official stated, "Being selected as No. 1 in brand power for six consecutive years is the result of KCC Glass's efforts to prioritize customers," adding, "We will continue to maintain customer trust based on excellent products and high-quality service."

This content was produced with the assistance of AI translation services.