BGF Retail President Lee Geon-jun Joins 'Children's Traffic Safety Challenge'

Gathering Efforts for Child Traffic Accident Prevention and Safe Driving Practice with Employees and Children’s Families
CU "Active Child Safety Efforts... Operating Missing Child Prevention and Child Abuse Reporting Systems"

Lee Geon-jun, President of BGF Retail (first on the right), participated in the Children's Traffic Safety Challenge at the BGF headquarters in Samseong-dong, Seoul, to establish a culture prioritizing child protection.

[Asia Economy Reporter Yuri Kim] Lee Geon-jun, CEO of BGF Retail, which operates convenience store CU, announced on the 30th that he participated in the 'Children's Traffic Safety Relay Challenge' to join efforts in preventing children's traffic accidents and promoting safe driving.

The Children's Traffic Safety Relay Challenge is a campaign launched by the Ministry of the Interior and Safety in December last year to establish a culture prioritizing safe driving and child protection in school zones. The campaign involves participants from various sectors sharing photos holding children's traffic safety slogans along with traffic safety messages on social media. Each participant nominates the next person to continue the relay.

CEO Lee Geon-jun's participation in this relay campaign was recommended by Koo Seung-hoe, head of the Financial Advisory Division at Samjong KPMG. Lee took a photo holding the traffic safety slogan "Stop at 1, Look both ways at 2, Wait for 3 seconds, Prevent 4 dangers" with employees and children’s families, and posted it on CU’s official Instagram, urging adults to pay special attention to protecting children's safety.

CU stated, "In addition to traffic safety, we have continuously made the most proactive efforts in the industry to protect child safety." They explained, "We operate 'iCU,' a missing child prevention reporting system that uses the nation's largest store infrastructure to safely protect lost children and hand them over to the police and their families." Through this system, over the past three years, more than 90 children have been returned to their families. Earlier this year, there was a case where employees protected children separated from their parents and shivering in the cold in Seoul and Cheongju, promptly reporting and preventing their disappearance.

To prevent child abuse, a recent social issue, CU added an emergency reporting function to their POS system, enabling approximately 100,000 CU franchise owners and staff nationwide to act as a 24-hour child abuse reporting center. CEO Lee said, "Protecting children's safety is like protecting our dreams and future, so everyone must work together to focus on traffic safety." He added, "CU will always be close as a good friend-like company, building a child safety network in the community so that children can grow up bright and healthy."

Meanwhile, the next participants recommended are citizen hero Jo Man-ho, who saved nine lives from a school vehicle involved in a traffic accident in Gimpo last year and received the BGF Child Safety Citizen Award, UNICEF Korea Committee Secretary-General Lee Ki-cheol, and Lotte Confectionery CEO Min Myung-gi.

This content was produced with the assistance of AI translation services.