SKB "Producing Original Variety Shows with Major Entertainment Groups like Kang Ho-dong and Shin Dong-yup"

SK Broadband and SM C&C
Sign Content Production Agreement
Main Broadcast on Channel S Launching Next Month
Exclusive VOD Provided on SK Broadband

From the left, Kim Dong-jun, CEO of SM C&C, Choi Jin-hwan, CEO of SK Broadband, Namgung Cheol, CEO of SM C&C, and Kim Hyuk, Head of Media Platform Division at SK Broadband, are posing for a commemorative photo after signing the agreement.

[Asia Economy Reporter Cha Min-young] SK Broadband is teaming up with SM C&C, which has a large entertainer group including Kang Ho-dong and Shin Dong-yup, to present original variety content.

On the 30th, SK Broadband and SM C&C announced that they signed a Major Content Provider (MCP) agreement to jointly take on new challenges in the domestic and international media content markets.

SM C&C, the partner company in the agreement, is a major entertainment company that has achieved various successes in management, planning, production, and advertising. It has strengths in variety shows and music, and possesses top-tier MCs such as Kang Ho-dong, Shin Dong-yup, Lee Soo-geun, and Jeon Hyun-moo.

The two companies will exclusively supply original content jointly planned and produced to SK Broadband’s media platform. SK Broadband plans to produce and release new variety programs quarterly in the future.

Since July last year, the two companies have collaborated through several workshops to develop content. This was to create programs that can resonate and communicate with viewers. Representative examples include 'Jabdongsan,' where MC Kang Ho-dong helps children explore careers, and 'Shin-gwa Hamkke' (With Shin), where MC Shin Dong-yup listens to life stories with an intoxicated concept.

These original contents will be broadcast first on Channel S and then available exclusively as video-on-demand (VOD) on SK Broadband’s media platform. Channel S is a new variety-specialized channel of Media S, an MPP subsidiary established by SK Broadband in January, and will launch next month.

By exclusively supplying SM C&C affiliated content to Channel S, SK Broadband expects a successful launch of the new channel and a fundamental enhancement of the competitiveness of its media platform and content.

Choi Jin-hwan, CEO of SK Broadband, said, "Through the partnership with SM C&C, which has top domestic entertainers and outstanding production capabilities, we can create content that communicates with customers and delivers meaningful enjoyment. We will continuously provide the values of family, happiness, joy, and sharing to B tv customers and Channel S viewers."

Namgung Cheol, co-CEO of SM C&C, said, "Combining the best domestic entertainers and the know-how of a production team built on diverse production experiences, we will produce representative K-content in Korea. We will present differentiated works that can strengthen the intrinsic competitiveness of Channel S."

This content was produced with the assistance of AI translation services.