eBay Korea Selected for Sale Shortlist... "Shinsegae, Lotte, SKT, MBK in 'Four-Way Battle'"
[Asia Economy Reporter Hyunseok Yoo] The acquisition battle for eBay Korea is progressing into a four-way contest among SK Telecom, Shinsegae Group (Emart), Lotte Group, and MBK Partners.
On the 29th, according to investment banks (IB) and industry sources, Goldman Sachs and Morgan Stanley, the lead advisors for the sale of eBay Korea, shortlisted four bidders from those who participated in the preliminary bidding and notified each company of their selection. Qoo10, established by Gmarket founder Young-bae Koo, was excluded.
The candidates included in the shortlist reportedly all offered prices exceeding 4 trillion won in the preliminary bids held on the 16th.
eBay Korea operates platforms such as Gmarket, Auction, and G9. Its annual gross merchandise volume (GMV) is approximately 17 trillion won, ranking third in the industry with a 12% market share, following Naver and Coupang.
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Meanwhile, these companies will conduct due diligence on eBay Korea. It is expected that they will decide whether to participate in the final bidding within the first half of the year.
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