Beanpole Accessories Launches 'Gureum', Light as a Cloud and Highly Practical

Beanpole Accessories 'Gureum' Line Tote Bag.

[Asia Economy Reporter Seungjin Lee] BeANPOLE Accessories, the fashion division of Samsung C&T, has launched the lightweight yet sophisticated 2021 Spring/Summer season new product line called "Gureum" (Cloud).

The Gureum line means as light as a cloud, with leather tote bags weighing about 700g and nylon tote bags around 400g, which is approximately one-tenth the weight of regular products. BeANPOLE Accessories has created the Gureum line as a genderless product usable by both men and women, offering backpacks and tote bags.

The backpack combines a casual yet luxurious feel. It includes separate compartments for laptops and tablet PCs, and considering the COVID-19 era, it features a dedicated pocket for masks to enhance practicality.

Made from premium leather and lightweight, durable nylon materials resistant to external damage, it is perfect not only for students but also for office workers. It is available in colors such as khaki, brown, navy, green, and mint.

Additionally, BeANPOLE Accessories introduced various tote bags. The tote/shoulder bags, with a soft texture that adds volume, feature detachable shoulder straps to increase versatility. They include open pockets for IT devices and cushioned pockets for tablet PCs and laptops. Notably, the tote bags made of lightweight and durable fabric weigh about 400g.

Lee Sangwoo, team leader of BeANPOLE Accessories, said, "Based on practicality and rationality, we have composed a diverse product line targeting the MZ generation (Millennials + Generation Z) that does not lose style and leisure."

This content was produced with the assistance of AI translation services.