Mirae Asset Securities' YouTube Channel 'Smart Money' Surpasses 1 Million Subscribers

Gold Button Achievement

[Asia Economy Reporter Song Hwajeong] Mirae Asset Securities announced on the 29th that its official YouTube channel ‘Smart Money’ has surpassed 1 million subscribers.

Amid the industry paradigm shift toward strengthening non-face-to-face services after COVID-19, Mirae Asset Securities has proactively led communication with customers through its YouTube channel. In January, Park Hyun-joo, the founder of Mirae Asset Group, personally appeared on Smart Money to discuss various topics such as major industry trends and outlooks for the year, retirement pensions, real estate, and exchange-traded fund (ETF) investments, sharing his investment philosophy and garnering strong responses from investors. Especially, the video for beginner investors titled ‘Investment Advice from Chairman Park Hyun-joo for Future Generations’ resonated deeply with many viewers as a heartfelt video letter from a senior investor, surpassing 560,000 views.

Recently, Smart Money became the first in the industry to post ‘reports utilizing artificial intelligence (AI),’ expanding non-face-to-face investment content in various ways. Along with this, it communicates with investors in real time through live broadcasts such as the daily 8 a.m. ‘Global Morning Briefing’ and 4 p.m. ‘Meeting the Future at 4,’ addressing investors’ questions.

Mirae Asset Securities recognizes the importance of digital content and provides various digital content beyond investment information via YouTube. Since 2017, it has offered investment information services for AI speakers through online video services (OTT) and operates the AI investment information service ‘m.Club’ to assist actual investments. In particular, the m.Club service supports smart personal investing through Mirae Asset Securities’ investment analysis AI ‘Dr.Big,’ offering personalized services such as analyzing customers’ investment tendencies and patterns, as well as supply-demand and news analysis.

Kwon Oman, Head of the Digital Biz Division at Mirae Asset Securities, said, “The acquisition of the Gold Button represents Mirae Asset Securities’ commitment to digital communication,” adding, “We will not be complacent with the Gold Button achievement and will continue to do our best to make this channel helpful for customers’ investments through diverse content.”

This content was produced with the assistance of AI translation services.