Wando County Council Mourns the Passing of Nongshim Founder, Late Chairman Shin Chun-ho
Nongshim Produces Wando Seaweed for Over 40 Years
[Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil] Members of the Wando County Council in Jeollanam-do expressed their deep condolences on the passing of Shin Chun-ho, the late founder of Nongshim, who died on the 27th.
The late Shin Chun-ho contributed greatly to increasing the income of Wando fishermen by using kelp from Wando in Nongshim’s famous ramen products for about 40 years since 1982. Wando fishermen have always been grateful to this businessman.
Nongshim’s use of Wando kelp coincides with the 40-year history of Noodle Ramen, famous for the advertising copy personally created by Chairman Shin, "Take a raccoon with you."
Nongshim consistently purchases an average of 400 tons of dried kelp from Wando annually. Calculated over about 40 years, the cumulative purchase volume reaches approximately 16,000 tons.
The 400 tons of kelp Nongshim buys annually is the largest scale in the domestic food industry and accounts for 15% of the annual dried kelp production in Wando.
In particular, last year, Nongshim purchased an additional 180 tons to help fishermen struggling with overproduction due to a good harvest.
The secret to Nongshim’s Noodle Ramen maintaining long-term popularity in the market lies in the harmony of udon, favored by Koreans, and spicy broth. By cutting whole Wando kelp and adding it, the deep flavor and umami of seafood udon were enhanced. Nongshim calls kelp the "masterstroke" in the development of Neoguri.
The reason Nongshim insists on high-quality Wando kelp is that they have perfected a recipe that allows the natural taste of seafood to be experienced by adding natural kelp without separate processing.
Heo Gung-hee, chairman of the Wando County Council, said, “With the philosophy of actively utilizing domestic agricultural and marine products to protect the foundation of the food industry, Nongshim’s use of Wando kelp has contributed to increasing the income of Wando fishermen. We honor the late’s will to expand the seaweed consumption market and mourn together with the people of Wando.”
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Meanwhile, the Wando County Council hung condolence banners throughout the streets to commemorate the late Shin Chun-ho’s love for Wando kelp and to pray for his soul.
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