Lotte Distribution Division Launches 'Restoring Campaign' for Win-Win Growth with Small Business Owners

Employees of Lotte Distribution Business Headquarters are conducting the 'Retoaring Campaign,' a support project for small supermarkets, and are taking a commemorative photo.

[Asia Economy Reporter Seungjin Lee] Lotte Distribution Headquarters announced on the 29th that it has conducted the ‘Re-Storing Campaign’ to support display consulting and store environment improvement for small supermarkets struggling with product and display management as part of practicing ESG (Environmental, Social, and Governance) management.

Small supermarkets are generally operated by elderly owners alone or as couples, handling everything from product ordering to display, shelf and equipment management, and store environment organization. However, due to a lack of expertise in management, the number of cases losing competitiveness and closing down is gradually increasing.

Since its establishment, Lotte Distribution Headquarters has been a specialized organization responsible for in-store promotion management of Lotte Confectionery and Lotte Chilsung Beverage for the past 38 years. With the know-how and expertise in store and product management accumulated over a long period, it planned this campaign to share and coexist with small business owners.

This campaign has been conducted by selecting 10 small supermarkets facing the most difficulties in 10 regions nationwide from the 16th to the 30th of this month. All products in the stores were removed, and environmental maintenance such as cleaning was carried out. Additionally, scientific display techniques considering age, gender, eye level, and sales volume for each product target were applied according to each store’s environment to rearrange the products, allowing consumers to easily select products in a pleasant environment.

Expiration date checks and sorting of products, as well as price tag attachment, were carried out. To ensure the improved store environment is maintained in the future, customized education for store owners was also provided, including display techniques that make products stand out such as color-coordinated displays, first-in-first-out management, and price tag management methods. Lotte Distribution Headquarters plans to continuously expand this campaign to discover and support more than 100 small supermarkets within the year.

Kim Yong-gi, CEO of Lotte Distribution Headquarters, stated, "Small supermarkets, which have been our neighbors for a long time, are closing down by the thousands each year as they fail to adapt to changes in the market environment." He added, "We are very proud to be able to offer some help to small business owners through this campaign, and we will actively practice and strengthen ESG management so that Lotte can continue to coexist with and support socially vulnerable groups and neighbors in need."

This content was produced with the assistance of AI translation services.