SK Magic Wins 'Red Dot Design Award' for 8 Consecutive Years

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 29th that it has won the main prize in the product design category for the eighth consecutive year at the '2021 Red Dot Design Award,' one of the world's top three design awards.

The awarded product is the 'Core 360-degree Air Purifier,' launched in July last year, which can remove 99.99% of pet hair and odors as well as ultrafine dust without any blind spots. It is a product that maximizes performance and space efficiency, gaining popularity for its high usability in various spaces, including single- or two-person households and homes living with pets.

Its distinctive feature is the application of 'turbofan' technology, used in aircraft engines, to maximize performance and space utilization. Through a total of 3,680 air holes located on the exterior of the product, it quickly intakes polluted air from all directions and emits clean air that removes even ultrafine dust.

An SK Magic official stated, "The Core 360-degree Air Purifier is a product that maximizes performance and space utilization, consistently gaining popularity not only among single-person households but also newlyweds and those pursuing a minimalist lifestyle. In particular, it is very popular among customers who have pets because it can be equipped with a pet filter." He added, "SK Magic will continue to focus on developing products based on innovative technology and a unique design philosophy."

This content was produced with the assistance of AI translation services.