YG Rookie TREASURE Joins Big Hit Fan Platform Weverse

The TREASURE community, a rookie group from YG Entertainment, opened on Weverse, the fan platform of Big Hit Entertainment.

[Asia Economy Reporter Choi Dong-hyun] Big Hit Entertainment announced on the 29th that it will open a community for the rookie group TREASURE, affiliated with YG Entertainment, on the global fan community platform Weverse.

TREASURE is a boy group consisting of 12 members (Choi Hyun-seok, Jihoon, Yoshi, Junkyu, Mashiho, Yoon Jaehyuk, Asahi, Bang Yedam, Doyoung, Haruto, Park Jungwoo, So Jeonghwan) selected through the agency's own survival program 'YG Treasure Box.' They debuted last August with their first single album 'THE FIRST STEP : CHAPTER ONE,' marking YG's first rookie group in about four years since BLACKPINK.

This is the first time a YG-affiliated artist has joined Weverse. Big Hit and YG formed a strategic partnership in January to collaborate in various business areas such as platform, distribution, and content. YG subsidiary YG Plus will distribute albums and music of Big Hit artists, and YG plans to continue its artist global membership business on Weverse.

To celebrate the opening of the TREASURE community on Weverse, a two-part relay hashtag event will be held until the 10th of next month.

Meanwhile, Weverse operates communities for domestic and international artists including TREASURE, BTS (Bangtan Sonyeondan), TOMORROW X TOGETHER, GFRIEND, SEVENTEEN, NU'EST, ENHYPEN, CL, P1Harmony, Weeekly, Sunmi, Henry, Dreamcatcher, Cherry Bullet, Gracie Abrams, New Hope Club, Alexander 23, and Mirae Boys.

This content was produced with the assistance of AI translation services.