OB Beer Starts Selling 'All New Cass' in Seoul and Metropolitan Area

[Photo by OB Beer] On the 28th, models are introducing the 'All New Cass,' completely changed to transparent bottles, at a restaurant located in Gangnam-gu, Seoul.

[Asia Economy Reporter Seungjin Lee] OB Beer announced on the 28th that it will begin selling ‘All New Cass’ at restaurants and pubs in major commercial districts in Seoul and the metropolitan area.

‘All New Cass’ introduces a new transparent bottle, expressing ‘simplicity’ and ‘transparency’ so that consumers can visually experience the refreshing and fresh qualities of Cass. While maintaining Cass’s signature recipe, it achieves the most vivid and clean taste through high-quality refined hops and an optimal malt ratio.

The ‘Cool Timer,’ using thermochromic ink, is another innovation introduced by Cass. When the beer reaches the optimal temperature for the best taste, the temperature sensor changes to a bright blue, allowing consumers to intuitively know that it is the perfect time to enjoy Cass.

‘All New Cass’ will start selling in major commercial districts in Seoul and the metropolitan area from the end of March and will expand nationwide from mid-April.

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