Land Rover All New Defender Selected as 'Car of the Year by Women'

The All-New Defender by Land Rover, selected as the World's Car of the Year by women

[Photo by Jaguar Land Rover Korea]

[Asia Economy Reporter Ki-min Lee] Jaguar Land Rover Korea announced on the 26th that the Land Rover All New Defender has been selected as the brand's first-ever '2021 Women’s World Car of the Year.'

The Women’s World Car of the Year is the only automotive award ceremony judged exclusively by women. Fifty automotive journalists from 38 countries across 5 continents select the best car.

The All New Defender won not only the Women’s World Car of the Year award on International Women’s Day but also the Best Medium Sports Utility Vehicle (SUV) category, achieving a double crown.

The All New Defender features an interior emphasizing simplicity and practicality. The magnesium alloy cross-car beam, which exposes the body structure and fixtures, offers various storage spaces with its exposed structural design. Additionally, the second row, with a legroom of 992mm, provides ample interior space even for adult passengers.

The All New Defender is praised for its robustness for off-road driving and comfort for on-road use. It is equipped with Land Rover’s D7x aluminum platform-based advanced all-terrain driving technology and 4-corner air suspension. It also received the highest safety rating of 5 stars in the Euro NCAP (European New Car Assessment Programme) safety tests.

Moreover, through the next-generation electric vehicle architecture EVA 2.0, the Software Over the Air (SOTA) wireless software update system remotely updates 16 individual modules, keeping the All New Defender always up to date.

The Pivi Pro infotainment system is also installed, allowing users to easily set driving and interior conditions with 50% fewer operation steps than before.

Marta Garcia, Executive Chairperson of Women’s World Car of the Year, said, "The New Defender is no longer an SUV specialized only for remote areas like the Amazon or deserts. Through successful reinvention, it can now drive comfortably on roads like a luxury sedan," adding, "This comfort and innovative technology were recognized in selecting it as the Women’s World Car of the Year."

Since its launch, the All New Defender has received more than 50 awards from globally reputable media and institutions, including the 2021 MotorTrend SUV of the Year, 2020 Top Gear Car of the Year, and 2020 Autocar Best SUV.

Meanwhile, Jaguar Land Rover Korea plans to launch the All New Defender 90 model domestically this year. It also plans to expand customer choices by releasing a model equipped with a gasoline engine for the first time in the All New Defender 110.

This content was produced with the assistance of AI translation services.