LG Electronics Wine Cellars and Craft Beer Makers, Sales Soar with Home Stay Trend

[Asia Economy Reporter Suyeon Woo] As the number of 'home drinking' people who drink alcohol at home has increased due to COVID-19, sales of LG Electronics DIOS wine cellars and premium craft beer maker HomeBrew have also surged significantly.

On the 26th, LG Electronics announced that sales of its representative home drinking appliances, wine cellars and HomeBrew, have recently increased sharply. In particular, for wine cellars, customer preference for large-capacity models (89-bottle, 85-bottle, 71-bottle models) was found to be high. Among the cumulative sales from the beginning of this year to February, large-capacity models grew about three times compared to the same period last year.

The large-capacity LG DIOS wine cellar is equipped with an inverter compressor that reduces vibration and noise, and maintains a consistent temperature to preserve the taste and aroma of wine for a longer time. The temperature of the upper and lower compartments can be adjusted separately in 1℃ increments, allowing users to set the temperature according to the type of wine, such as red or white. Additionally, the front door uses triple-layer glass to reduce ultraviolet (UV) rays from outside, helping to maintain the quality of the wine.

Sales of LG Electronics' Dios Wine Cellar and premium craft beer maker HomeBrew are significantly increasing as interest among home drinkers grows. Models are introducing the LG Dios Wine Cellar (photo left) and LG HomeBrew. Photo by LG Electronics

Sales of LG HomeBrew also increased threefold compared to the same period last year. As consumer interest in various craft beers grows, LG HomeBrew is gaining popularity by emphasizing the advantage that anyone can easily make their own beer at home.

LG HomeBrew automatically carries out the complex and difficult beer-making process from fermentation to aging and storage with simple operation after adding a capsule-type beer ingredient package and water. LG Electronics has integrated its unique home appliance technologies into this product, including inverter technology that adjusts the compressor operation according to the situation, and technology that automatically controls the temperature and pressure required for fermentation, aging, and storage.

Yoon Kyung-seok, Vice President and Head of Kitchen Appliance Division at LG Electronics H&A Business Division, said, "We will continue to introduce various innovative home appliances tailored to customers’ lifestyles as they spend more time at home."

This content was produced with the assistance of AI translation services.