Lotte ON's New Head, Na Young-ho Appointed as eBay Korea Division Chief

[Asia Economy Reporter Kim Yuri] Na Young-ho, Head of Strategic Planning at eBay Korea, has been appointed as the new leader of Lotte Group's integrated online mall 'Lotte ON' under its distribution affiliates.

According to the distribution industry on the 25th, Lotte Shopping is in the final stages of appointing Na as the successor to Cho Young-je, Head (CEO) of the e-commerce division, who resigned last month taking responsibility for Lotte ON's business slump. The appointment is expected to take place next week.

Na joined Lotte Group's advertising affiliate Daehong Communications in 1996 and was involved in key tasks such as strategy and marketing from the establishment of Lotte.com. After joining eBay Korea in 2007, he served as Head of Strategic Planning and led the simple payment system business 'Smile Pay.' He also spearheaded the exclusive credit card 'Smile Card' business launched in collaboration with Hyundai Card. It is evaluated that the loyal customer base of eBay Korea increased through the Smile Pay and Smile Card services.

The industry expects Na, who oversaw major businesses at eBay Korea, to play a role worthy of expectations as the head of Lotte ON, which urgently needs change.

When announcing Cho's resignation, Lotte stated plans to recruit an external expert as his successor. Kang Hee-tae, Vice Chairman of Lotte Group's Distribution BU (Business Unit) and CEO of Lotte Shopping, also announced at the shareholders' meeting on the 23rd that an external expert would be appointed as the head of the business division related to Lotte ON.

This content was produced with the assistance of AI translation services.