Hapcheon-gun Develops Smart Hanwoo Auction System...Nation's First Non-Face-to-Face Auction System

You Can Buy Hapcheon Beef Online from Anywhere Nationwide!

Chukhyup Korean Beef Auction Market Nationwide First Non-Face-to-Face Auction System Introduction Event [Image Source=Hapcheon-gun]

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Hapcheon-gun, Gyeongnam, developed the nation’s first non-face-to-face ‘Smart Hanwoo Auction System’ on the 25th, allowing Hanwoo (Korean beef cattle) to be purchased online.

This comes as the consumer distribution structure is rapidly shifting to non-face-to-face methods due to the impact of the novel coronavirus disease (COVID-19), and the Hanwoo auction market has also joined this change.

To resolve the difficulties faced by Hanwoo farmers who were unable to ship cattle to the auction market, which was closed last year due to COVID-19, Hapcheon-gun and Hapcheon Livestock Cooperative invested a total of over 300 million won to create the Smart Hanwoo Auction System. This system allows buyers to purchase Hanwoo based on real-time information and videos provided on their smartphones without having to visit the Hanwoo auction market in person.

Kim Yong-wook, chairman of Hapcheon Livestock Cooperative, said, “The Smart Hanwoo Auction Market allows anyone with a mobile phone to check all the information needed for Hanwoo auctions, and real-time bidding is possible, making it an innovative auction system that can change the existing market paradigm.”

Moon Jun-hee, mayor of Hapcheon-gun, expressed his ambition, saying, “We will do our best to develop sales channels for livestock farmers who are having difficulties shipping Hanwoo due to COVID-19.”

The county’s Smart Hanwoo Auction System allows easy buying and selling of excellent cattle online every Thursday from 10 a.m. to 2 p.m., when the Hapcheon Hanwoo Auction Market is held, and enables convenient viewing of the auction market from anywhere in the country.

This content was produced with the assistance of AI translation services.