Incheon Namdong-gu Accelerates Development of Branded Kimchi... Selected Joint Brand 'Soraechan'

[Asia Economy Reporter Park Hyesook] The joint kimchi brand to be used in Namdong-gu, Incheon has been decided as 'Soraechan'.

Namdong-gu announced on the 25th that 'Soraechan' was selected as the most preferred name in the preference survey for selecting the joint kimchi brand name.

The district decided to develop a joint kimchi brand to increase the value of local products and open new sales channels, and promoted a naming contest. Among a total of 656 submissions, three final candidates were selected through first and second rounds of screening.

Then, a preference survey was conducted with 322 participants including all Namdong-gu employees and residents, resulting in 'Soraechan' receiving 176 votes, accounting for 54.7% of the total, ranking first, followed by 'Namdong Sorae-ga (41.6%)' and 'Namdong Soraesaeng (3.7%)'.

'Soraechan' is a compound word of the native place name 'Sorae' and 'chanted' (meaning 'full of'), conveying the meaning of fresh and abundant kimchi produced in the Namdong-gu area.

'Soraechan' will be used as the joint brand for kimchi produced in Namdong-gu from now on.

The district plans to proceed with BI development, patent application, and trademark launch next month, and will also accelerate the development of brand kimchi using local specialties.

Lee Kang-ho, the district mayor, said, "I thank the residents who participated with affection in the kimchi brand naming contest," and added, "We will actively support marketing and expansion of sales channels so that Soraechan can become a symbol of Namdong-gu."

Meanwhile, the district plans to award the contest winners on the 2nd of next month, including one grand prize winner (Onnuri gift certificate worth 1 million won) and two excellence prize winners (each 500,000 won).

This content was produced with the assistance of AI translation services.