Gwangju Shinsegae to Host This Year's First Record-Breaking 'Wine Grand Festival'

Up to 70% Discount Sale from the 26th to the 1st of Next Month

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) has prepared an unprecedented, record-breaking wine event for the first time this year.

Gwangju Shinsegae announced on the 25th that it will hold a "Wine Grand Festival" event for one week from the 26th to the 1st of next month at the main store and event hall on the basement level 1 of the main building.

At this event, wines will be sold at discounts of up to 70% off.

Since last year, due to the spread of COVID-19, social distancing measures have been continuously strengthened and private gatherings have decreased, leading to the normalization of staying at home. As a result, the number of people drinking alone ("honsul") and drinking at home ("homsul") has increased, boosting demand for wine.

In fact, when Gwangju Shinsegae examined the growth rate of wine sales, it showed a 60% increase last year and a 68% high growth from January 2 to March 21 this year.

Especially, as public demand for wine has increased, affordable mid-priced wines under 30,000 KRW with high cost-effectiveness have more than doubled compared to the previous year, leading wine sales.

Accordingly, Gwangju Shinsegae will showcase a variety of cost-effective wines priced around 30,000 KRW at this wine event.

Representative products include Submission Red Blend Chardonnay, known as the "Kim Hee-ae wine," Miander Desbosch Cacho/Shoble, 19 Crimes Uprising Red, and Egomei.

Exclusive special price products are also prepared: Piccini Al Poggio for 25,000 KRW, Iggyal Crozes-Hermitage Tajou for 35,000 KRW, Columbia Crest Reserve Cacho for 69,000 KRW, and Iggyal Chateauneuf-du-Pape for 70,000 KRW.

Additionally, special benefits are available where customers who purchase over 600,000 KRW or 1,000,000 KRW with a Shinsegae Card will receive Shinsegae gift certificates worth 30,000 KRW or 50,000 KRW, respectively.

Choi Taek-yeol, head of the food team at Gwangju Shinsegae, said, "At this year's first-ever wine event at Gwangju Shinsegae, we will offer a variety of products guaranteed for reasonable price and quality, including premium, cost-effective, and trendy natural wines," adding, "We will continue to proactively introduce products that align with customer consumption trends."

This content was produced with the assistance of AI translation services.