Nepa Launches Lineup Adding Sophistication to Hip-Hop Vibes... Targeting 'Sanrini'

[Asia Economy Reporter Seungjin Lee] Outdoor brand NEPA is launching a completely new lineup for the MZ generation (Millennials + Generation Z), who have become known as "Sanrini" (hiking + children).

The newly introduced "C-TR 3.0" for the Spring/Summer 2021 season combines the three meanings of City Trekker (urban traveler), Style, Young (youth), and Performance. It signifies the pursuit of the best performance and freedom for those who want to enjoy trekking and daily life anywhere, whether in nature or the city.

C-TR 3.0 consists of various products, including an anorak with a hip-hop vibe never seen before in NEPA, jogger pants, raincoats, waterproof and windproof jackets, and tracksuits. Prioritizing comfortable wear while adding sophistication, the recently released "Essential Collection" is the representative lineup of C-TR 3.0.

C-TR 3.0 differentiates itself from existing products. It breaks the stereotype that outdoor products must be colorful by using basic colors. It can be used as everyday wear and, if desired, can be worn anytime for light activities in nature. It is lightweight and compact, so it can be carried in a bag when going to work or meeting friends and taken out to wear whenever needed.

A NEPA representative stated, "The core message NEPA wants to convey with its completely changed image is that the renewed outdoor trend is closely approached by NEPA C-TR 3.0," adding, "Through the new C-TR 3.0 line, NEPA plans to actively appeal and communicate the modern outdoor style defined by NEPA even to fashion early adopters who are not interested in outdoor activities but are thirsty for trendsetting fashion."

This content was produced with the assistance of AI translation services.