HiteJinro "Terra Surpasses 165,000 Bottles Sold in Just 2 Years"

Full-Scale Launch to Regain No.1 Position in the Beer Market

[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 25th that Terra has surpassed cumulative sales of 1.65 billion bottles just two years after its launch. This means 26 bottles were sold every second. This is the fastest sales pace among all brands to date.

According to HiteJinro, Terra set a record for the shortest period to ship 1 million boxes, followed by selling 100 million bottles within 100 days and a cumulative 680 million bottles within one year. After two years, cumulative sales exceeded 1.6 billion bottles, marking an increase of over 105% compared to the first year of launch. The company explained, "Despite the contraction of the liquor market due to COVID-19 and difficulties in the entertainment sector caused by strengthened social distancing, Terra strengthened its trendiness and continued its growth, which is highly meaningful."

Despite the challenging entertainment market conditions, last year's sales increased by 78% compared to 2019. In particular, sales in the home market grew by 120%.

HiteJinro plans to aggressively expand Terra's trendiness this year and officially start reclaiming the number one position in the beer market. The company intends to focus more on and strengthen the product's 'essence,' Terra's distinctive competitive edge, and expand consumer touchpoints such as 필(必)environmental activities to promote Terra's core concept of 'cleanliness.'

On the 2nd of this month, HiteJinro signed a business agreement with the global upcycling company TerraCycle for an eco-friendly resource circulation project. The two companies planned the 'Clean Cycle' campaign, which will activate the collection of recyclable products such as cans, bottles, PET containers, and delivery containers starting next month with the Clean Crew. They will distribute goods reborn from the collected recycled products to raise awareness of resource circulation.

As part of activities to spread the meaning of resource circulation, the 2nd-anniversary consumer giveaway was also produced using eco-friendly materials. Recently, they collaborated with 'Marhen.J,' a leading domestic eco-friendly vegan brand, to produce a limited number of bags. This product uses Mipan Regen, a 100% recycled nylon yarn, adding the meaning of value consumption.

Additionally, in the first half of the year, a special space will be prepared where consumers can directly experience the essence of Terra's product, enhancing preference through direct communication with consumers.

This content was produced with the assistance of AI translation services.