Hankook Tire Ranks No.1 in 'Korea Industry Brand Power' for 19 Consecutive Years

More than 100-Point Gap with 2nd Place in Brand Power Survey Conducted by Korea Management Association Consulting

[Asia Economy Reporter Yu Je-hoon] Hankook Tire & Technology announced on the 25th that it has ranked first in the passenger car tire category for 19 consecutive years in the 2021 Korea Industry Brand Power survey conducted by the Korea Management Association Consulting (KMAC). Additionally, T Station was selected as the number one tire specialty store for 13 consecutive years.

Hankook Tire received relatively high evaluations, recording a total score difference of over 100 points compared to the second-ranked brand, and showed a significant gap across all loyalty measurement items such as brand awareness including initial recognition, purchase possibility, and preference.

T Station, a tire-centered total automotive service specialty store, also secured first place by demonstrating superiority in detailed evaluation items measuring awareness and loyalty, including image, availability, and preference.

Hankook Tire explained, "We have continuously invested in strengthening our research and development capabilities centered on our core research facility, Korea Technodome, securing innovative technology and top-level quality competitiveness that will be future growth engines." Based on this, the company is expanding strategic partnerships with global premium brands such as Porsche, Mercedes-Benz, BMW, and Audi, advancing as a global top-tier company."

This content was produced with the assistance of AI translation services.