Samsung Electronics Launches Neo QLED Sales in Southeast Asian Market
[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced on the 25th that it has launched its 2021 TV new products, including Neo QLED, in Singapore and held an experience event for local media and business partners.
At the event held the previous day, Samsung Electronics showcased its 2021 lifestyle TV new products, including Neo QLED, The Frame, The Serif, The Sero, and The Premiere. Earlier this month, Samsung launched Neo QLED in Australia ahead of Singapore, and plans to sell it throughout Southeast Asian markets and Oceania markets including Thailand, Indonesia, Vietnam, the Philippines, Malaysia, and New Zealand in April.
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Samsung Electronics Southeast Asia General Manager Executive Director Cho Sangho said, "Samsung TV maintains the number one position in the Southeast Asia and Oceania markets, and especially QLED TVs are rapidly growing at twice the annual rate, leading the premium TV market," adding, "With the launch of Neo QLED, we expect to provide more value to consumers' daily lives."
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