Winia Dimchae, 22 Consecutive Years of No.1 in Kimchi Refrigerator Category at 2021 Brand Power (K-BPI)

[Asia Economy Reporter Jeong Hyunjin] Winia Dimchae announced on the 25th that Dimchae was selected as the number one brand in the kimchi refrigerator category for 22 consecutive years in the '2021 Korea Industry Brand Power (K-BPI)' organized by the Korea Management Association Consulting (KMAC).

Since launching the Dimchae kimchi refrigerator in 1995, Winia Dimchae has been the only company in the industry to apply technologies such as the original independent cooling control for each of the four rooms and the original top cooling system.

The recently released 2021 model Dimchae kimchi refrigerator reflects consumers' lifestyles with features such as support for the top 10 kimchi specialized aging modes favored by Koreans and a soju slushy storage function. Winia Dimchae explained that it also has an original fermentation science kimchi aging mode that increases the antioxidant polyphenol content by about 30% compared to the normal storage mode, satisfying various preferences.

The lid-type kimchi refrigerator is equipped with an auto-lift function that applies a lifting device to conveniently lift the kimchi container.

Kim Hyukpyo, CEO of Winia Dimchae, said, "The fact that Dimchae has ranked first for 22 consecutive years in Brand Power is even more meaningful as it reflects consumers' recognition of Winia Dimchae's brand excellence," adding, "We will continue to introduce various products with innovative features to establish ourselves as one of Korea's top three comprehensive home appliance brands."

This content was produced with the assistance of AI translation services.