Puradak Chicken Wins 'Premium Brand Award' for 4 Consecutive Years

Oven-fried chicken brand Puradak Chicken has won the ‘2021 Premium Brand Award’ in the franchise (chicken) category for the fourth consecutive year.

The Premium Brand Award is given after a formal evaluation by a panel of experts from academia, industry, and other fields, who assess △loyalty △trust △awareness △image △satisfaction, and then select representative brands in each category.

Puradak Chicken has led the culinary, visual, and premium transformation of chicken through differentiation in products, services, and visuals. Their oven-fried cooking method, which locks in juices by roasting at high temperatures and then frying once more in special oil to create a crispy texture, combined with their self-developed special sauces and toppings, offers chicken that feels like a gourmet dish, earning consistent recognition from customers.

Additionally, through luxurious store interiors and packaging using ‘dust bags,’ Puradak continuously strives to provide customers with value beyond just chicken during their experience, pioneering new brand territories. This ongoing customer engagement and innovative challenges have captured consumers’ hearts, resulting in excellent brand evaluations and achieving the Premium Brand Award for four consecutive years.

Previously, Puradak received the Minister of Employment and Labor Commendation last December, won the Korea Franchise Award for three consecutive years, and was designated as Grade 1 in the franchise level evaluation for two consecutive years. In January, it was also awarded the Minister of SMEs and Startups Commendation for its contributions to revitalizing the franchise industry and enhancing competitiveness, solidifying its strong position and brand value in the food service industry.

This content was produced with the assistance of AI translation services.